Bulleit Tattoo Edition

Bulleit Frontier Works is an ongoing series of projects and collaborations with modern cultural creators. For the latest campaign we created a collection of limited edition 'tattooed' Bulleit Bourbon bottles. The bottles were created in partnership with four top tattoo artists, whose work is inspired by the frontier spirit and culture of the cities they live in. Each bottle includes a hangtag featuring a scannable QR code to access an interactive Augmented Reality experience, bringing each artist's design to life digitally. This is the first time the Bulleit Bourbon bottle has been altered in any way, transforming the iconic bottle into collectable pieces of art that saw large demand and even a call for distribution in Europe.


Bottle Art by: Shawn Barber of Los Angeles, Jess Mascetti of New York, Thomas Hooper of Austin, Texas, and Jason Kundell of Portland, Oregon.

CD: Jeff Benjiman

AD: Corey Thomas

Animation: Golden Wolf

Photography: Jeff Berting