Little Caesars

Little Caesars doesn't do normal. They make pizzas like one that is wrapped in more than 3 feet of bacon, and one that seems to be the lovechild of pizza and a New York street pretzel. So why should their engagement on social media be any different? 

When introducing their newest technological pizza breakthrough, the pizza portal, we realized there might be a learning curve for some consumers. So we created the helpful 'How to Pizza Portal' guide, complete with illustrated images and notation on the best (and worst) ways to get your delicious Deep! Deep! Dish! Pizza from the nearest Pizza Portal. 

As Instagram stories became cooler and more trendy so did Little Caesars $5 Lunch Combo. We decided to celebrate the great success of both by creating an 'arcade' of sorts for our loyal followers to enjoy while learning about the latest offerings from Little Caesars AND launching the previously unheard of $4 Lunch Combo. For this we focused on any way we could try and break and twist Instagram stories to our will, and we did just that by creating a tap based game that would prevent our loyal cubical worker from the related tv spot from being eaten by the googily eyed sharks below. We were able to mimmic a feeling of input and control through the limited interface of Instagram stories. We did this by publishing multiple stories simultaneously; that, when all played in sequence, would mimic the feeling of rapidly tapping an 'A' button. Are you a rad enough cubical surfer to save your combo or will those pesky sharks get a free lunch again?

ECD: Jeff Benjamin

AD: Corey Thomas, Owen Weeks

CW: Jake Tannery