Papa John's

Papa John’s had been in the top 5 national pizza chains for a number of years, but they were looking to break into the top 3. We worked with them to renew their branding and create a cohesive system. This multi-faceted system was designed to apply to all of the different mediums and placements needed by an organization of this size. From a full rebranding and campaign identity to multiple pizza boxes created each year, we looked to make sure everything had the common thread that it all started with; pizza that was handmade with better ingredients than the rest. Better ingredients = better pizza. That’s the Papa John’s way.